See your AI visibility
See how visible your store is in AI recommendations, with a 0–100 score per product and for the whole store, broken into recommendation frequency, prompt coverage, and visibility share.
Customers are asking AI what to buy. Is it recommending your store?
ChatGPT, Gemini, and Perplexity are becoming the new way people discover products. Hoko shows whether your products appear in AI recommendations, reveals who's getting recommended instead, and gives you simple fixes to improve your visibility.
7-day free trial · First scan in minutes · No code required
What happens when someone asks AI about products like yours?
Hoko shows what happens when shoppers ask AI about products like yours. It simulates real shopping questions and shows whether your products appear in the answers.
Questions like:
- What's the best standing desk for a small home office?
- Recommend a coffee grinder under $200.
- Where can I buy a durable dog leash?
If your store isn't mentioned, Hoko shows why and how to fix it.
The customers you can't see are already shopping through AI
If your products aren't mentioned, you're invisible in that conversation.
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Get discovered before customers visit Google
AI shoppers often receive recommendations before they ever see a search result. Showing up early means more chances to win the sale.
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Most stores aren't paying attention yet
The stores that become trusted recommendations now may be the ones AI keeps recommending later.
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Finally see what AI thinks about your products
Instead of guessing whether AI can understand your products, see exactly how visible you are and what is holding you back.
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Proof it's working
Score history shows your visibility trend over time. Rescan after each fix and watch recommendation frequency and prompt coverage rise.
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Know your real rivals
Hoko names the brands AI assistants recommend instead of you, including ones you'd never think to watch, with their share of the answers you're losing.
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Set it, then run your store
Scans run on a schedule inside your Shopify admin. No new dashboards to log into, no exports, no analyst required.
Find out if AI is recommending you in under 10 minutes
Install Hoko
Add Hoko from the Shopify App Store and choose the products you want to monitor.
~2 minutesRun your first visibility scan
Hoko simulates real shopping questions and shows whether your products appear in AI answers.
~5 minutesSee who's winning recommendations and how to improve yours
Get visibility scores, named competitors, and plain-language fixes, then rescan to track improvement over time.
Same dayGoogle Search Console for AI shopping
Hoko shows what happens when shoppers ask AI about products like yours, then gives you the scores, competitors, and fixes to improve. All inside Shopify.
One score for the whole store, a breakdown of how it's earned, and your usage at a glance, with nothing to configure.
Flip a toggle to monitor any product. Each one gets its own visibility score across recommendation frequency, prompt coverage, and share.
Every monitored product is tested against the four real prompt types shoppers use, so you see exactly where you show up, and where you don't.
No jargon dumps. Each issue explains why AI assistants care, and gives step-by-step guidance down to the exact app or setting that fixes it.
See exactly which brands win the AI answers you lose: how often they appear, on which prompts, and how their share trends over time.
Everything you need to win AI recommendations
Discover competitor recommendations
Discover when AI recommends competitors instead, including brands you'd never think to watch, with their share of the answers you're losing.
Fix visibility issues
Fix issues that may be limiting your visibility. Missing structured data, thin descriptions, absent reviews: every issue comes with plain-language guidance and step-by-step fixes.
Monitor improvements over time
Monitor visibility improvements over time. Scheduled rescans and score history show whether your fixes are working, so you always know what's changing.
Scheduled rescans
Visibility checks run automatically on your plan's schedule. On-demand scans let you verify a fix the moment you ship it.
Native Shopify experience
Built with Shopify's design system, billed through Shopify, embedded in your admin. No separate logins, no data exports, no context switching.
The way people shop is changing course
Search built the last generation of winning stores. AI assistants are choosing the next one, and they choose from what they can see and trust.
Before
- Search Google
- Compare products
- Visit stores
Now
- Ask ChatGPT
- Get recommendations
- Buy from suggested stores
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Shoppers ask, assistants answer
Product discovery is moving from ten blue links to a single conversational answer. If you're not in that answer, you don't exist for that shopper. -
AI reads your store differently
Assistants rely on structured data, clear descriptions, and trust signals like reviews. Pages built only for humans, or only for Google, often come up short. -
Winners compound
Assistants keep recommending sources that have proven reliable. Every check you win today makes the next one easier to win. Every check you lose trains them to recommend someone else.
Start with a free scan. Scale when you're ready.
Every plan starts with a 7-day free trial, billed through Shopify. Cancel anytime.
Starter
For stores getting their first read on AI visibility.
$19 / month
- Store & product visibility scores
- Monitor your hero products
- Issue detection with fix guidance
- Competitor discovery
- Scheduled visibility scans
Most Value
Growth
For stores serious about winning AI recommendations.
$49 / month
- Everything in Starter
- Higher monitored-product limits
- Expanded competitor tracking
- More frequent scans
- Priority support
Billed securely through Shopify. Upgrade, downgrade, or cancel anytime, with no contracts.
Frequently asked questions
What exactly does Hoko measure?
Hoko runs realistic shopping prompts against AI assistants (the informational, comparison, recommendation, and purchase questions shoppers actually ask) and records whether your products appear in the answers. From those checks it computes three metrics: recommendation frequency, prompt coverage, and visibility share, combined into a 0–100 score per product and for your store.
Do I need technical skills to use it?
No. Every detected issue comes with a plain-language explanation of why it matters and step-by-step fix guidance. Many fixes are as simple as installing a recommended Shopify app or editing a product description. Nothing requires touching code.
How is this different from SEO?
SEO optimises for search engine rankings. Hoko is like Google Search Console for AI shopping: it shows how visible your store is when shoppers ask AI assistants what to buy. Assistants weigh structured data, description clarity, and trust signals like reviews when deciding what to recommend. Good SEO helps, but it doesn't guarantee AI visibility, and Hoko shows you the gap.
Does Hoko access my customers' data?
No. Hoko processes your product catalog data (titles, descriptions, and similar), visibility results, and billing status. We do not collect or store Shopify customer personal information such as names, emails, or orders. See our privacy policy for details.
How quickly will I see results?
Your first scan and scores arrive the day you install. How fast your visibility improves depends on the issues found. Some fixes (like adding structured data via an app) can influence results within a few scans, while building review volume takes longer. Score history shows your trend, so progress is always visible.
Which plan should I choose, and can I switch?
Starter suits stores that want to monitor their hero products. Growth raises monitoring and competitor-tracking limits with more frequent scans for larger catalogs. Both start with a 7-day free trial, are billed through Shopify, and you can upgrade, downgrade, or cancel anytime.
What happens when I uninstall?
Billing stops through Shopify automatically, and we delete your store's data in line with Shopify's mandatory webhooks and our deletion processes.
About Hoko
Hōko (方向) means direction, a course of action. It's the idea our name carries: when the current shifts, the stores that read it first are the ones that arrive. Shopping is shifting now, away from pages of search results and toward AI assistants that answer with a handful of trusted recommendations.
Hoko exists to help Shopify merchants stay visible through that shift. Think of it as Google Search Console for AI shopping. Hoko shows what happens when shoppers ask AI about products like yours, then gives you the scores, competitors, and fixes to improve.